Scope
Brand Identity, Packaging & Communication Design
About
Modern life doesn’t come with a volume control. From crowded commutes and constant notifications to noisy neighbourhoods and restless nights, we’re surrounded by more sound than we often realise. REZO was built around a simple thought: people shouldn’t have to disconnect from the world to find a little peace in it.
Team
Design Leads: Harshit Singh
Creative Direction : Ashutosh Gupta
Positioning
REZO is a modern lifestyle brand built around a more intentional relationship with sound. Whether it’s finding focus during a busy day, making travel more comfortable or creating space for uninterrupted rest, the brand gives people a way to take back a little control over their surroundings
personality
Earplugs are often communicated through clinical language and utilitarian design. REZO needed a different point of view: one that could communicate function without feeling technical, feel premium without becoming inaccessible, and stand out in a category that rarely looks beyond the product itself.
The identity also needed enough flexibility to speak across different use cases, from focus and travel to sleep and recovery, while maintaining one consistent and recognisable brand world.
