1. Google Analytics(4)
It’s early days for GA4. Even you can start today and become an expert in it in a year or two.
It helps expand your horizon, not just from marketing but to overall business.
It is an excellent addition to performance marketing skills.
2. Google Tag Manager
Martech is one of the core components of Digital Marketing. GTM is a wonderful tool that helps reduce the tech team’s dependency on the martech configuration.
It will have a decent initial learning curve. But once you learn the basics, building on it is very simple.
Controlling Mar-tech will make you super fast and efficient.
3. Basics of Landing Page Design
Today, creating a landing page is very easy. Yet, creating a landing page that converts is tough.
As conversion is the north start metric of Performance Marketing, being hands-on in the Landing page design is a superpower.
4. Conversion Rate Optimization
This is the superset of Landing page optimization.
CRO, as it is commonly called, is the process of optimizing all the pages in the customer conversion funnel, including the Landing page.
It is considered a Product Management domain, but learning it will help you have a great conversation with your adjacent team, leading to faster growth.
5. Excel & Google sheet
I will say a Digital Marketer without Excel skills is like a kiss without a squeeze.
Whatever level you are in currently, you can become the top 25% in digital marketing just by being good at Excel.
6. Last but not least
Creatives.
Whether it is creating a simple text ad copy for search ads or putting together a thumb-stopper video for Instagram, creative plays a vital role in digital marketing success today.
They are becoming the targeting methods of performance marketing today.
