What Makes a Brand Unforgettable?
As a creative director of a branding studio, one of the most exciting parts of my job is figuring out what makes a brand truly unforgettable. You know those brands that stick with you – the ones you think about without even realizing it? That’s what we’re aiming for when we work with a client. […]
Understanding Brand Identity and Visual Identity
Imagine you have a favorite superhero. Let’s say it’s Spider-Man. What makes Spider-Man your favorite? Is it his cool costume, the way he swings from building to building, or his courage and determination to help others? All these things are part of what makes Spider-Man unique. In the world of companies and products, this special […]
Social Media Strategy for 2024 for entrepreneurs
Here’s what you should do! First. Why are you doing it? Whom are you talking to? Human,dog, who is that audience. Who is it that is in conversation with you as a video content creator? Your goal should be aligned from Day 1. A pattern of storytelling is what I would recommend. Don’t we all […]
A dive into Aspirations and Influence
Introduction The world we live in is designed in a manner where one inspires 100s to do those aspirational things which they always wanted to feel and touch in hindsight. In small corners of heart they always wanted to thrive and experience those who live that life everyday by privilege or by the virtue of […]
Essential skills for Digital Marketing 2023
1. Google Analytics(4) It’s early days for GA4. Even you can start today and become an expert in it in a year or two. It helps expand your horizon, not just from marketing but to overall business. It is an excellent addition to performance marketing skills. 2. Google Tag Manager Martech is one of the […]
The Art of Micro-Suggestions for Diverse Customer Groups
In the current business landscape, personalisation is not just a buzzword—it’s the bedrock of effective customer engagement. In an era where consumers are bombarded with information, it’s more crucial than ever to cut through the noise with messages that resonate on a personal level. One potent strategy is the use of “micro-suggestions”—nuanced communication adjustments that […]
Growing a brand through a strong community
Growing a brand through a strong community is a powerful strategy that can lead to long-term success and sustainability. Building a loyal and engaged community around your brand can enhance brand awareness, foster customer loyalty, and drive word-of-mouth marketing. Here are some high possibilities and strategies for growing a brand through a strong community: Foster […]
Measuring ROI in Marketing and Advertising
In the world of marketing and advertising, one of the key questions that every business wants an answer to is, “Are our efforts paying off?” To determine the effectiveness of your marketing and advertising campaigns, it’s essential to measure your Return on Investment (ROI). This metric helps you understand if you’re getting a good return […]
The Power of Effective Brand Storytelling in Content Creation
In today’s competitive business landscape, connecting with your audience is more crucial than ever. One of the most compelling ways to do this is through effective brand storytelling. By weaving your brand’s narrative into your content creation, you can engage, inspire, and build lasting relationships with your customers. What is Brand Storytelling? Brand storytelling is […]
Crafting a Successful Marketing Plan
Marketing is a fundamental aspect of any business, big or small. It’s the art of connecting with your target audience, conveying your message, and ultimately driving sales. To achieve success in marketing, you need a well-thought-out plan. In this article, we’ll break down the essential steps in creating an effective marketing plan without resorting to […]