Imagine you have a favorite superhero. Let’s say it’s Spider-Man. What makes Spider-Man your favorite? Is it his cool costume, the way he swings from building to building, or his courage and determination to help others? All these things are part of what makes Spider-Man unique. In the world of companies and products, this special uniqueness is called “brand identity.”Brand Identity
Brand identity
is like a superhero’s personality and story. It’s everything that makes a company special and different from others. It includes things like:
– Values: What the company believes in and stands for.
– Mission: The company’s big goal or purpose.
– Voice: How the company talks to people, whether it’s friendly, serious, or funny.
– Promise: What the company promises to do for its customers.
Think of brand identity as the heart and soul of a company. It’s how people feel about the company and what they think about it.
Visual Identity
Now, imagine Spider-Man’s costume. It’s bright red and blue, with a spider symbol and web patterns. This costume helps you recognize Spider-Man instantly. In the same way, visual identity is how a company looks on the outside. It includes:
– Logo: The special picture or symbol that represents the company.
– Colours: The specific colours the company uses everywhere.
– Fonts: The style of letters and text the company uses.
– Designs: The way the company’s website, ads, and products look.
Visual identity is like the costume of a company. It helps people recognize the company quickly and remember it.
And thus
Brand identity is the story and personality of a company, like Spider-Man’s courage and mission to help. Visual identity is the look of the company, like Spider-Man’s costume. Together, they help people know and remember a company, just like you know and remember your favorite superhero.
